How to use WhatsApp for Digital Marketing – 4 Easy Steps

 In Blog, Creative Garage

Just WhatsApp it to me”, said every person ever. The popularity of this app has been increasing since 2009 but now is showing a little bit of a decline. We don’t blame them; we blame the very dreaded business cycle for that. So with that being said, let’s address the elephant in the room, how is WhatsApp marketing going to help now?

Through this post, I hope your perception and love for WhatsApp will rekindle, and it’ll help you with marketing and advertise through WhatsApp.
Firstly let’s give you guys some numbers, we all love some statistics to back up our arguments, don’t we?
So let’s take a look at the numbers, to complete the picture:

a)The WhatsApp service is currently used in 109 countries.
b)70% of WhatsApp users use the app on a daily basis.
c)Each day 100 million voice calls and 55 million video calls are made.
d)175 million people actively use the WhatsApp Status function.
e)The application is available in 53 languages.

Now the let’s get down to business. WhatsApp is firstly free and comes in handy. It would give you an opportunity to communicate with your customers directly and get real feedback from them.
It gives you a platform to promote your company through pictures, videos, brochures, links, and all other kinds of information related to your company. You can create a group of all your clients (256 being the maximum people you can add in one group) and keep them updated with your latest information!

Also Read: 6 INSTAGRAM MARKETING STRATEGIES YOU NEED TO KNOW

4 ways to use efficiently for your business marketing:

Customer Service:

You can provide customer service through WhatsApp by providing your contact information on your pamphlets, brochures, billboards, advertisements, etc. so that customers with issues can contact you and get first-hand help. It will not only help your service quality but also give that personal touch that the customers always want to find!
Pro tip: Use WhatsApp web to make it easier to reply

Text multimedia

To attract and keep the attention of your audience, it is essential that you use all the resources WhatsApp puts into your hands. So, when writing text messages, we recommend using italics and bold as a way to highlight the information.

a)For Italics, use ‘_’ before and after a text. Example, _Creative Garage_
b)For Bold, use ‘*’ before and after the text. Example, *Digital Marketing*
c)For a text to come with a line through it use ’~’ before and after the text. Example ~WhatsApp Marketing~

 

Quality of Messages

If the Customers have entrusted you with their phone numbers, it becomes your duty to give them quality content about your company and not spam them. Always remember, customers can easily block you if you spam them! So keep your message, clear, crisp, attractive.
WhatsApp stories
Yes, that’s right, WhatsApp to has stories now. You can upload stories just like you do on Instagram, Facebook, and Snapchat? How is this different you ask? It’s not. You can only rely on your quality for people to view your stories regularly.

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Enough theoretic stuff, here is the real deal; a list of some famous & top-rated WhatsApp marketing software, tools, scripts and services available for running WhatsApp marketing activities.

1. WhatsApp Bulk Sender
2. WA Panel
3. WA Bulk Panel
4. Bulk WhatsApp Sender
5. Bulk WhatsApp Marketing
6. WhatsApp Dominator

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Here’s a video of  ‘Absolut Vodka’ to help you lateral think with how to use WhatsApp to its maximum;

Honestly, I think WhatsApp marketing is currently the hardest, but with the right content and contacts, this is the way to go!
Put on your thinking caps for this one folk!

Do feel free to ask any questions that you have. We here love some challenge!

Also read: HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY IN 5 SIMPLE STEPS

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