How To Create A Social Media Marketing Strategy In 5 Simple Steps
A few years ago, your company was working just fine, without having to go through the hassle of social media marketing- right?
Unfortunately or fortunately (take your pick) it’s 2018 now, and without social media marketing strategies, let’s face it, your brand won’t succeed to its potential. With 30% of millennials’ saying they engage with a brand on social at least once a month, you can’t simply not do anything about it.
Scared? We’ve got your back! Here is a small insight into the *drumroll* World of Social Media!
Set your Goal
Setting a goal for your company is a number one priority. In short, it should be S.M.A.R.T (F.R.I.E.N.D.S fans give me a shout!!) This type of Framework should help you understand what your approach should be, especially if you’re just starting out.
Each of your goals should be:
- Time Bound
Know your target audience
Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers. Such data is essential for your brand.
Study your competitors
It is advisable to know your competitors moves on social media, not so that you copy from them, but so that you learn and grow from their mistakes and successes! The simplest way to study this is through Google search; for instance Google “top social media marketing companies”, if you’re a digital firm.
Create your content
Finally create your content, make it engaging, exciting, and exquisite (yes, we can be fancy). It’s necessary to find the perfect balance between target content and being overly promotional as well. Caution: 49% people tend to unfollow if brands start spamming their feed! Keep it simple yet classy, folks!
Pro tip: Instagram is really picking up, and to understand the best instagram marketing strategy, we’d recommend you to go follow influencers and see their profile thoroughly!
This is by far the most important, yet most neglected step. Without continuously analysing your efforts, you’ll never know how one campaign did over another. Use tools like the following to get the best insights!
- Google Analytics
- WebMaster Tool
- Search Console
We hope this quick guide to Social Media Marketing helped you. We, at Creative Garage, can guide you a little bit better by doing the hard work for you and make your brand get the recognition it needs!